What have you learnt about technologies from the process of constructing this product ?

How does your media product represent particular social groups ?

We presented different social groups through the way they are dressed, the way they act and in what light they are presented (dialogue/plot)
The two main characters (Lucy and Ryan) and the mugger (Luke) are all in the same age category, yet they each represent different social groups. For example, Lucy demonstrates the average female of 18, working at sixthform, with a possible part-time job to keep her up - a young adult with a bright future. This is shown when she first appears, as its suggested that she's just woken up and she's heading out somewhere (work/sixthform) which ensures us that she's an independant woman with potential. Also, when drops her ID card (for sixthform) which suggests her identity on society, and her contrasting costume with the rest of the characters presented.
Ryan, however is presented in a dull light as he is seen in the same position the whole way through the introduction (until the mugging sne) - this can be a visual metaphor for the fact that he is iscolated and trapped in the clutches of society. Ryan represents the 'less fortunate' perhaps because of a bad event in his life, or that he individually is a failure and is homeless purely because he didnt try hard enough. In society today, young adults are getting fired from work, or dropping out of sixthform/college, or are moving out at alarming ages - and therefore a group of typical 'under-achievers' are formed.
Luke represents the gangster group in society where gang crimes are generated mainly, and this is demonstrated by him attemtping to steal Lucy's handbag. His clothing of a puffy coat, and scarf hiding his face will no doubt bamilar to the audience as its a common sight in society today (particularly Dagenham, where the production was filed)

How do you attract your Target Audience in your Media Production ?

Point 1 - ''The target audience for our media production is female, 13 - 19 years old. However, we dont want to rule out any male audience as some features of our production may appeal to them also.''

Point 2 - ''The audio of the strumming guitar gives a feminine and somewhat positive 'feel' to the opening sequence as it's quite calming and delicate. Our title is shown gradually fading in with swirly flowers either side to suggest romance and fate, which indicates that it was aimed at a female audience. Also, the colour white connotes innocence and purity; all of which stereotypically support female interests and perceptions.''

Point 3 - ''The arial font is considered a 'neautral' font thats niether masculine nor feminine - which demonstrates that we aren't ruling out any male audience. However, the pink colouring indicates our main aim for a female majority as females generally like the colour pink.''

Point 4 - ''The dialogue overlapping the music is a female voice, estimated at a teenage persona, who is also the actress being vistually shown simultaniously. This attracts the female audience as they feel like they can relate to Lucy's character and perhaps gain an 'insight' on Lucy's life. This builds a relationship between the character and the audience.''

Point 5 - ''Also, the actress (Lucy) is seen wearing pink slippers and a red dressing-gown - which will attract our female audience as they themselves may wear this clothing at home also. We've also identified that wearing this clothing does not percieve any particular age group, other than generally 10 or above; concluding that our target audience will relate to this style with thei ages ranging from 13 to 19.''

Point 6 - ''We've clearly shown our actress using her laptop, and through the duration of the opening sequence other devices have been used (mobile phones) - hich represents technolog today, and will attract people (of any age/sex) as they;ll be interested in whats new in technology. Also, some members of this audience may own a laptop/mobile phone themselves which will allow them to relate to the character. Popular websites/apps such as Facebook, YouTube, Twitter, Tumblr and so on can be suggestively used in these scenes.''

Point 7 - ''We selected the popular and timeless classic 'Time After Time' which was originally recorded by Cyndi Lauper, but being covered by a new indie band 'Quietdrive' to use in the background of our opening sequence. This demonstrates the changing of style and different music genres. This song will attract our audience as a result from our questionnaire which shows that 97% of people enjoyed music and 85% of them enjoyed indie/pop songs.''

Point 8 - '' The split-screen will be like many romantic comedy sequences, like 'Love Actually' or 'The Devil Wears Prada' or '500 Days of Summer' - therefore being that our target audience watches romantic comedies like these (as shown in the questionnaire results) they will be familiar with this edit and will (from experience) know how to interpret it.''

Point 9 - ''Lucy is being shown spreading her clothes out on the bed which suggests she's getting ready. Females  especially will relate to this process as they find 'self image' (like males) very frustrating. Also, the range of clothing (for example her blue dress) enhances her femininity and sticks to conventions of a female appearance/role.  Also, in society today - females could feel pressurised to wear certain clothes that are perhaps rather revealing and inappropriate, and our character rebels this situation in society and wears a suitable and appropriate costume when she's out. Our audience will acknowledge this and could possibly feel inspired to abort the 'status quo' and be unique and comfortable with their self image.''

Point 10 - ''We've shown Lucy  applying her make-up, knowing full well that the majority of females watching this will relate, and be familiar with the enhancement of self image. Despite society today where self image is exaggerated (thick mascara and eyeliner, dark foundation and so on) Lucy contrasts this ideology and applys only little make-up. This is to assure the female audience (and perhaps males) that their appearance need not be altered to conform to society, and also that appearance isn't everything and this, (ironically) is demonstrated in the plot.''

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to the full production ?

In what ways does your media use, develop or challenge forms and conventions of real media products ? (i.e. of film openings)

What kind of Media Institution might distribute your media product and why ?

Production Company;

A production company is in charge of producing media products, including films. Our production company is called 'MRSA' and we are in charge of everything from pre-producion to post-production.

Examples of production companies:

Film Distributer; 

Buys the rights of the production and generates the marketing for the media, for example - the film distributer (Touchstone Pictures) may buy the rights of a production from a production company (Twentieth Century Fox) to then sell to cinema's to view, or to a radio station to broadcast trailers/reviews/soundtracks. The film distributer aims to make enough money to profit both their company and the production company - to give them a strong reputation.
An unofficial distributer that would benefit these companies would be networking sites such as YouTube and Facebook, because they spread the word about these productions at a fast rate and freely.

Examples of film distributers:

Title Research.

Art of the Title is a site that our media teacher introduced us to, and in terms of research and ideas, this came in very useful.
It gives a variety of different opening sequences (of all genres) and brief expansion on how and why the credits/title/logo and so on, we're used and how they were affective/not.

Typography.

example of San-serif font; Arial, Verdana, Tahoma.
example of Serif font; Times New Roman, Garamound, Century Schoolbook.

Our Media Production; "Lost and Found"

Who would be the target audience for your media production ?

Demographics  - Megan, Female, 18 years old.

Occupation; schooling/student/part-time job.

Interests; magazines such as 'Heat', tabloid newspapers such as 'The Sun'. Listens to radio stations such as 'KISS 100' and 'Capital FM' and also music channels such as 'MTV' and 'VIVA' (etc..) Enjoys romantic films or novels, and comedy or mystery films; generated by her interest in romance and supernatural explanations (such as horoscopes and star signs).

Hobbies; include socialising via internet/technology (blackberry, social networking sites; facebook, twitter..) and traveling around (via public transport - Oyster card). Megan enjoys shopping with friends for clothes and shoes and is up to date with the latest highstreet fashion. She finds herself challenged for spare times as she's busy studying her a-levels and working a part time job in a restaurant - but in her free time, she enjoys going to the cinema with friends, or staying in and watching a 'feel good' film on her own.

Filming Day 1. Personal Development.

Today was the first day of filming, and it didnt go too well for multiple reasons.
Personally, I felt iscolated when using the camera and didnt feel confident enough to use different shots/angles/movement; this was purely because I was too conscious of time and not taking any chances of wasting the time we had.
This limited the range of shots we had, which generated the poor quality of the footage.
I hope that next time we film, I'll overcome this and feel more comfortable and able enough to explore a diversity of media techniques.