Monday, 12 March 2012

How do you attract your Target Audience in your Media Production ?

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Point 1 - ''The target audience for our media production is female, 13 - 19 years old. However, we dont want to rule out any male audience as some features of our production may appeal to them also.''

Point 2 - ''The audio of the strumming guitar gives a feminine and somewhat positive 'feel' to the opening sequence as it's quite calming and delicate. Our title is shown gradually fading in with swirly flowers either side to suggest romance and fate, which indicates that it was aimed at a female audience. Also, the colour white connotes innocence and purity; all of which stereotypically support female interests and perceptions.''

Point 3 - ''The arial font is considered a 'neautral' font thats niether masculine nor feminine - which demonstrates that we aren't ruling out any male audience. However, the pink colouring indicates our main aim for a female majority as females generally like the colour pink.''

Point 4 - ''The dialogue overlapping the music is a female voice, estimated at a teenage persona, who is also the actress being vistually shown simultaniously. This attracts the female audience as they feel like they can relate to Lucy's character and perhaps gain an 'insight' on Lucy's life. This builds a relationship between the character and the audience.''

Point 5 - ''Also, the actress (Lucy) is seen wearing pink slippers and a red dressing-gown - which will attract our female audience as they themselves may wear this clothing at home also. We've also identified that wearing this clothing does not percieve any particular age group, other than generally 10 or above; concluding that our target audience will relate to this style with thei ages ranging from 13 to 19.''

Point 6 - ''We've clearly shown our actress using her laptop, and through the duration of the opening sequence other devices have been used (mobile phones) - hich represents technolog today, and will attract people (of any age/sex) as they;ll be interested in whats new in technology. Also, some members of this audience may own a laptop/mobile phone themselves which will allow them to relate to the character. Popular websites/apps such as Facebook, YouTube, Twitter, Tumblr and so on can be suggestively used in these scenes.''

Point 7 - ''We selected the popular and timeless classic 'Time After Time' which was originally recorded by Cyndi Lauper, but being covered by a new indie band 'Quietdrive' to use in the background of our opening sequence. This demonstrates the changing of style and different music genres. This song will attract our audience as a result from our questionnaire which shows that 97% of people enjoyed music and 85% of them enjoyed indie/pop songs.''

Point 8 - '' The split-screen will be like many romantic comedy sequences, like 'Love Actually' or 'The Devil Wears Prada' or '500 Days of Summer' - therefore being that our target audience watches romantic comedies like these (as shown in the questionnaire results) they will be familiar with this edit and will (from experience) know how to interpret it.''

Point 9 - ''Lucy is being shown spreading her clothes out on the bed which suggests she's getting ready. Females  especially will relate to this process as they find 'self image' (like males) very frustrating. Also, the range of clothing (for example her blue dress) enhances her femininity and sticks to conventions of a female appearance/role.  Also, in society today - females could feel pressurised to wear certain clothes that are perhaps rather revealing and inappropriate, and our character rebels this situation in society and wears a suitable and appropriate costume when she's out. Our audience will acknowledge this and could possibly feel inspired to abort the 'status quo' and be unique and comfortable with their self image.''

Point 10 - ''We've shown Lucy  applying her make-up, knowing full well that the majority of females watching this will relate, and be familiar with the enhancement of self image. Despite society today where self image is exaggerated (thick mascara and eyeliner, dark foundation and so on) Lucy contrasts this ideology and applys only little make-up. This is to assure the female audience (and perhaps males) that their appearance need not be altered to conform to society, and also that appearance isn't everything and this, (ironically) is demonstrated in the plot.''

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